Profitability in 2024
Despite the complexities of the rental market, being a landlord can still be profitable in 2024. The demand for rental properties remains high and in many areas property prices continue to outpace the average income, making homeownership less attainable for many.
According to research from Pegasus Insight*, over 8 in 10 landlords reported strong tenant demand in Q2, which is helping to drive business confidence. On average 82% of landlords said tenant demand was 'strong' and 40% reported demand was 'very strong'.
According to Pegasus Insight* the typical portfolio is estimated to be worth £1.7m, generating a gross rental income of £71k per year. With an average portfolio size of 7.6 in Q2, this equates to the typical property being worth £224k, generating £779 a month in rental income. Over 8 in 10 landlords are profitable, with this more common for the unencumbered and yields are now at their highest level in 10 years. 16% of landlords reported they made a 'large profit', 70% said they made a 'small profit', and only 6% of landlords reported a 'loss'.
However, profitability is increasingly influenced by location, property type, and the ability to adapt to market trends. High demand areas such as London, Manchester, and Birmingham often offer the best returns, though they come with higher entry and running costs. Properties that cater to specific market segments, such as students or professionals, can also yield higher returns if managed well.
Landlords who invest in energy-efficient upgrades can potentially increase profitability. Energy Performance Certificate (EPC) ratings are becoming more critical, not just for compliance but also for attracting tenants who value lower utility bills and environmental sustainability. Improved EPC ratings can also enhance property value over time.