Financial Adviser Service Awards 2025

Thank you for recognising our service

The 2025 Financial Adviser Service Awards were held on Thursday 20 November in London. These awards are voted for by FCA regulated Intermediaries and Financial Advisers. They are asked to vote on the quality of service they received from providers in the last 12 months. Ratings between 1 and 5 are given, with 5 being the highest.

With your support, we've again been rewarded with 5 Stars. We are committed to helping buy to let thrive and we've worked hard to make sure we deliver a high level of service to you and your clients.

Highlights from this year

Limited Company improvements

We've continued to develop our offering for Limited Company and we now offer:

  • Instant Decision in Principle (DIP) and soft footprint. Meaning all DIPs will now leave a soft foot print on your clients credit file. It's only when a full application is submitted that a hard foot print is left. More information can be found on TMW online (opens in a new window).
  • Acceptance of Minority Shareholders. Where a Limited Company can have up to four minority shareholders who can own up to 25% of the company shares between them, but an individual shareholder cannot have more than 20% of the shares.
  • Intercompany loans are accepted as a source of deposit. More information can be found on our Limited Company lending criteria page.

Enhanced case ownership for quicker decisions.

We've streamlined our case ownership and reduced our average time to offer by a quarter. Every submission has a dedicated case owner and our upfront requests will make things clearer and smoother. Information on the latest timings can be found on our service levels page.

We champion buy to let. That'll never change.

As a long-standing specialist, and the largest buy to let lender in the UK, we are actively engaged in shaping the future of the sector. With over 700 team members supporting more than 300,000 landlords, the scale and focus of the business gives us the weight to influence government policy and advocate for landlord interests. Recent lobbying efforts have focused on energy efficiency reforms, calling for clearer guidance and support for landlords navigating new standards. Read our article for more about how we champion buy to let.

 

We look forward to continuing to support you and your clients. Visit our support page to see how we can support you face to face, online or on the phone.

Support page